Elevate 1: GenAI in Social Media Marketing

In this course, you’ll build a clear understanding of what generative AI is and how it’s being used across modern business and marketing environments.

You’ll explore practical ways generative AI can support social media strategy, from planning and ideation to audience targeting and content optimization. The focus is on how these tools can help improve efficiency, consistency, and decision-making without replacing human creativity or judgment.

You’ll learn how generative AI can assist with developing social media content, refining messaging for different audiences, and streamlining day-to-day workflows involved in managing social platforms.

The course also introduces widely used AI-powered tools and features within Meta’s ecosystem, helping you understand how they fit into real-world social media operations.

Throughout the course, concepts are presented in a practical, accessible way so you can evaluate where AI adds value, how to use it responsibly, and how to adapt your social media approach as AI-driven capabilities continue to evolve.

The goal is to help you work more strategically, make informed decisions, and feel confident navigating the growing role of generative AI in social media marketing.