Shape 2: Advertising with Meta

This course is designed to help you build confidence and practical expertise using Meta Ads Manager.

You’ll learn how to plan, structure, and manage advertising campaigns that align with clear marketing goals while using the core tools available in Ads Manager. The course focuses on understanding how campaigns are built, how different components work together, and how to make informed decisions throughout the ad creation process.

You’ll explore how to structure campaigns by selecting the right objectives, defining and targeting the appropriate audience, setting budgets, and choosing placements that support your strategy. The course also covers how to create and manage ads across Facebook and Instagram, as well as how to evaluate performance and make adjustments to improve results over time.

To reinforce what you learn, the course concludes with a hands-on project where you will create a real ad campaign inside Meta Ads Manager. This project is designed to strengthen both your practical skills and your social media marketing portfolio, giving you experience you can build on beyond the course.

By the end of this course, you will be able to:

• Structure campaigns in Meta Ads Manager

• Identify the major components and elements of an ad in Meta Ads Manager

• Build an ad that aligns with your marketing objectives and target it to your intended audience

• Set a budget, placement, and schedule for your ads in Meta Ads Manager

• Edit and troubleshoot your ads in Meta Ads Manager

This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram.