Shape 3: Social Media Management

This course equips you with the essential skills needed to create, manage, and sustain a strong social media presence for a business or brand.

You’ll learn how to plan and create effective social media content, develop a consistent brand identity, and build systems that support ongoing content creation and management over time.

The course focuses on both the creative and organizational sides of social media, helping you understand not just what to post, but why it works.

You’ll explore how to create and manage business profiles on major social platforms, establish a clear brand tone and voice, and develop content that supports engagement and visibility.

The course also covers how to create and maintain a content calendar, manage and moderate posts, and analyze performance data to identify opportunities for improvement.

Throughout the course, you’ll learn how to use real-world data to refine your content and increase its effectiveness.

The course concludes with a hands-on content management project that allows you to apply what you’ve learned in a practical, real-world context.

By the end of this course, you will be able to:

Establish and manage a social media presence for a business
or brand

Create a Facebook Business Page and an Instagram account
for business use

Understand how and why to create content for social media
platforms

Develop a consistent brand, tone, and voice for a social
media presence

Plan and manage a content calendar to support ongoing
content creation

Evaluate the performance of social media content and
optimize it over time

Use real-world data to manage and improve social media
content

Who this course is for:

This course is intended for individuals who want to learn how to create and manage a business presence on social media. It is suitable for beginners and does not require prior marketing experience, though learners should have basic internet navigation skills and an interest in engaging on social platforms.

Having a Facebook or Instagram account is helpful, and learners may benefit from completing an introductory social media marketing course before taking this one.