Spark 1: Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media.

You’ll learn how to get started with advertising on platforms like Facebook and Instagram by developing effective ads and understanding how paid campaigns differ from organic content.

The course covers how to translate an ad idea into a clear creative brief, how to work with design teams, and how privacy considerations can impact advertising decisions.

You’ll complete the course with a hands-on project where you produce a creative brief and ad assets you would deliver to a design team, along with creating your first social media ad.

By the end of this course, you will be able to:

Determine when and why to invest in paid advertising on social media

Understand the anatomy of a social media ad and how it differs from organic posts

Evaluate which platforms are best for running social media ad campaigns

Identify what makes a social media ad effective

Craft compelling visuals and write effective ad copy

Collaborate more effectively using creative briefs

Build a foundational understanding of data, data-driven advertising, and privacy considerations

Create an ad directly from a Facebook Business Page or Instagram Business Account

Use Instagram Stories Ads to connect with customers

Write a creative brief and create a complete social media ad

Who this course is for:

This course is designed for people who want to learn how to create and manage ads on social media. No prior marketing experience is required, but learners should have basic internet navigation skills and an interest in participating and engaging on social platforms.

Having a Facebook or Instagram account is helpful, and learners may benefit from completing introductory social media courses before taking this one.